Lifetime Value

“We really like having Lifetime Value information with new database marketing campaigns.”

Edith Martel
VP Finance, AAA Kentucky

Lifetime Value Highlights

Integration with Point of Sale and Emergency Road Service lets you recognize priority and problem clients
Identify the client's lifetime value category to design and implement customer service policies for each category
Analyze lifetime value information for the period, service areas and clients you choose
Recognize client service patterns, streamlining promotional or membership renewal strategies
Calculates clients' lifetime values for up to four years
Choose which service areas affect lifetime value calculations
Database Marketing uses lifetime value information to segment customer groups and launch marketing initiatives

AXIS Lifetime Value provides accurate, up-to-date information about the value of your clients. When customer service representatives process a transaction, the client's lifetime value category code appears, enabling customer service representatives to recognize priority or problem clients and carry out special procedures your club chooses to implement for clients of a certain category.

Lifetime Value is determined by adding the revenue a client brings to your club and subtracting the cost of services used by that client, for each year and service area you specify. Then, Lifetime Value adds these yearly values together and assigns each client the corresponding lifetime value code configured by your club.

You can tailor lifetime value calculations to your club's specific needs:

Calculate or recalculate lifetime value for one, some or all clients, service areas or years.
Provide meaningful comparisons and control the timing of lifetime value calculations, by determining when to perform calculations and when to apply recalculated lifetime value information to client profiles.
Account for the cost of products sold using Sundry, by specifying the product's actual cost or a default cost percentage.
Choose the years that affect your club's lifetime value calculations. You can calculate lifetime value for up to four years, including the current and three previous years.
You choose the current year start date, indicating when Lifetime Value starts including transactions for the current year's lifetime value calculations.

To obtain complete and accurate lifetime value information for a client, Lifetime Value derives its calculations from the client's Services Utilized history, which records transactions made in all AXIS applications. AXIS also provides the ability to populate the Services Utilized History with transactional data from third-party systems. This means you can factor in all relevant revenue and expenses into the lifetime value calculation to ensure you have a complete view of the customer's activity.

Inquiries and reports display details about a client's lifetime value calculation for up to four years, for all service areas you specify. Lifetime Value reports feature flexible calculation parameters, client type selection, and optional client value classification.